Ridgewood Chocolate as a leader in the ethical consumption movement
Conspicuous ethics—a modern twist on Thorstein Veblen’s idea of conspicuous consumption, where people buy goods to signal their social status. In the case of conspicuous ethics, consumers purchase products that reflect their values, such as sustainability, fairness, or health consciousness, as a way to signal their ethical identity.
While traditional economics suggests that market prices are driven by supply and demand for commodities, the rise of ethical consumption is changing the game. Consumers are no longer just buying products—they’re investing in values.
At Ridgewood Chocolate, we believe that the characteristics of a good—its craftsmanship, sustainability, and health benefits—should be reflected in its value. That’s why we’ve chosen to hand-shell every cocoa bean and minimally grind our chocolate, creating a product that’s as meaningful as it is toothsome.
Conspicuous Ethics
In today’s world, ethical consumption has become a form of conspicuous ethics—a way for people to signal their commitment to sustainability, fairness, and wellness. Just as Veblen’s theory of conspicuous consumption described how people used luxury goods to display social status, conspicuous ethics reflects how modern consumers use their purchases to showcase their values. When you choose Ridgewood Chocolate, you’re not just buying a treat—you’re making a statement about what matters to you.
Participate in Conspicuous Ethics
Ridgewood Chocolate is more than just a confection—it’s a symbol of conscientious living. By hand-shelling every cocoa bean and preserving the medicinal qualities of chocolate, we’ve created a product that reflects a commitment to purity, tradition, and well-being.
When you enjoy our chocolate, you’re not just indulging in a delicious treat—you’re joining a movement that values craftsmanship, sustainability, and health. In a world of mass-produced commodities,
Ridgewood Chocolate stands apart as a choice for those who want their purchases to reflect their ethics.
Unique Characteristics
Unlike mass-produced chocolate, which is often treated as a commodity, Ridgewood Chocolate is crafted with intention. Our hand-shelling process ensures that every bean is treated with care, resulting in a product that’s not only lower in toxins but also richer in flavor and history.
By choosing Ridgewood, you’re supporting a product that values quality over quantity and tradition over convenience.
Sustainability, tradition, and wellness.
As the ethical consumption movement grows, more and more people are seeking out products that align with their values. Ridgewood Chocolate is proud to be part of this shift, offering a product that’s not only delicious but also deeply rooted in sustainability, tradition, and wellness.
When you choose Ridgewood, you’re not just buying chocolate—you’re supporting a vision of what the future of consumption can be
Join the movement and make their values visible
Join us in redefining what it means to consume ethically. With every bar of Ridgewood Chocolate, you’re making a choice that reflects your commitment to quality, sustainability, and well-being. Because in a world of commodities, your values deserve to stand out.