It's been a change in the dynamic of business -- from houseware to bean-to-bar chocolate.
Chocolate is fresh when you can smell it. Featured prominently on the front panel of our packaging is the 'Roast date'.
You will taste a coffee-like taste, which lasts for about three months, then slowly decays over time.In the process of transforming the cocoa bean to chocolate: the beans are roasted, shelled, fed into the melanger, which crushes the beans to a smooth paste, called chocolate liquor.
Our chocolate is a bit grainy, for a reason: to trap the flavors in the bits not crushed. The larger the grain size, the less oxidation occurs to the chocolate, thus the flavor of the chocolate is retained.